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Glenbriar
outlines first steps in new expansion phase
CALGARY, Alberta, September 21, 2005 – Glenbriar Technologies Inc.
(CNQ:GBRT)
today
announced a new sales and expansion phase. The company's business technology
and communications solutions have reached sufficient maturity to
commercialize more broadly, enabling Glenbriar and its Peartree Software
division to shift away from its earlier, service-based business model. The
first step in this new phase is to position new resources for the company.
To this end, we are pleased to announce the appointment of Brian Pleet as
Director, Marketing & Sales.
Highlights of the Release:
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Glenbriar is moving into the commercialization stage with a series of
products;
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Oriel Partners has been chosen to assist with international business
opportunities and funding options;
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Brian Pleet has been appointed Director, Sales & Marketing.
Over the past years, Glenbriar has followed a long-term strategy of
investing in the development of robust and potentially market-leading
solutions, funded entirely from internal sources. Some of these new
solutions are now approaching commercial maturity, driving a change in
business focus.
In June 2005, Glenbriar embarked upon a strategic planning exercise to
change itself from a services-based to product-oriented company in order to
pursue commercialization of these new solutions. To assist in this review,
Glenbriar retained Oriel Partners (http://orielpartners.com),
whose services include international business development and the sourcing
of capital funding alternatives to address Glenbriar’s future expansion
plans.
In order to
assist in the implementation of this expansion phase, Glenbriar has
contracted the services of Brian Pleet as Director, Marketing & Sales. Mr.
Pleet has over 20 years of experience in marketing and management positions
with telecom and technology companies, including Telus, Xerox, Honeywell and
Aliant, and has business degrees from the University of Waterloo and the
University of Western Ontario.
Mr. Pleet will work with Glenbriar to assess the market potential of
Glenbriar’s new solutions and development of an overall market strategy,
including value proposition, targeting and competitive analysis. This will
include development of a positioning statement for each solution and for
Glenbriar as a whole. These positioning statements will then be implemented
with marketing plans designed to maximize efficiency and effectiveness. It
is a principal objective of this engagement to instill a marketing and sales
culture within Glenbriar and Peartree while providing strong guidance on the
tools and techniques of the trade.
Welcome Rachel Leslie, Co-op Student
We are pleased to welcome Rachel
Leslie to Peartree.
Rachel joins us as
our Fall co-op student from the University of Waterloo, where she is
currently pursuing an Arts and Business degree, with a major in History.
She will be working on numerous projects throughout the term, including
updating the RV Dealership and SMB Suite training manuals, aiding in the web
site redesign and helping with the Fall trade show displays. She will also
take on various marketing projects for Peartree and Glenbriar.
Welcome Rachel!
Holidays
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Our office will be closed on the
following dates:
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Monday October 10,
Thanksgiving
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Friday December 23,
Closed at Noon EST
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Monday December 26,
Christmas Holiday
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Tuesday December 27,
Boxing Day Holiday
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Friday December 30, New
Years holiday
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Magic is Just a Click Away Fund Raising Event
By
Sandy Bartscher, Senior Consultant
For approximately 13 years I have been involved with Big Brothers
Big Sisters of Cambridge, Ontario, supporting them by entering teams in
their
annual ‘Bowl for Kids Sake’ bowling event. This is one of the biggest
fund raisers for the organization.
When I joined the Peartree team 4
years ago, I asked if anyone here would be interested in helping me continue
to support such a deserving cause. I was excited to discover that everyone
here at Peartree was more than willing to join in. Each year, we enter a
couple of teams, and each year our contribution grows. In fact, this year,
my daughter Aimee added a team of her co-workers to our group, which was
quite interesting!
My partner, Bob, and I, also
volunteer to help at some of their other fund raising events. Now, I
invite you to help Big Brothers Big Sisters as well.
This Friday, September
23rd, Big Brothers Big Sisters
is sponsoring an event called "Magic Is Just A Click Away".
Big Brothers Big Sisters of Canada needs 25,000
hits to the
Share A Little Magic
website in order to make a real difference in the lives of Canadian
children.
If we meet our goal, MasterCard
Canada will donate $75,000 to Big
Brothers Big Sisters of Canada
to ensure that every child in Canada who needs a mentor has a mentor. When
you get home from work on Friday, September 23rd
please visit
www.sharealittlemagic.ca and
be part of something BIG! There is no other obligation involved. The
website’s hit counter will be tracking hits that day and every visit
counts!
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